How did Cactus and "Prick Free" come to life?

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In this episode, Aaron Buchner brings back Karine Parthenais from Mellow Brew Marketing for part 2 of their conversation about the creative journey behind their innovative rebranding efforts for Cactus. Together, they delve into the behind-the-scenes magic that birthed the "Prick Free" concept and Cactus's vibrant identity.

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Aaron and Karine discuss: 

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• (01:31) The pivotal moment that sold Aaron on the 'Prick Free Financial Advice'
• (02:18) Karine's knack for capturing the essence of her clients through words
• (03:20) Navigating client involvement in the branding process
• (06:31) The balance of pushing boundaries and maintaining compliance
• (13:55) The thought process behind the unique color palette for Cactus
• (17:09) Using authentic elements like Aaron's Converse to convey brand identity
• And more

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Ready to hear how Aaron's vision and Karine's wordsmith skills created an unmistakably fresh financial experience? Tune in and find out!

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